Cyber Monday falls on Monday after Thanksgiving in the United States. According to Wikipedia article on Cyber Monday the term "Cyber Monday" was created by Ellen Davis based on 2004 research showing that one of the biggest shopping days of the year was the Monday after Thanksgiving. Marketing companies quickly seized the term to attract more people to online shopping. With each year the sales increase and this encourages retailers to offer even more and better deals to attract more customers. In the United States alone Cyber Monday sales grew from $610 million in 2006 to more than $2 billion in 2014 [1].
The deals on Cyber Monday are offered not only by big retailers but also by the smaller ones with more emphasis on clothing. Cyber Monday quickly becomes popular around the world and is currently observed, among others, in Canada, United Kingdom, Brazil, Portugal, Germany, Netherlands, Chile, Colombia, Peru and Japan.